Purpose After Sports
Aaron Soto • Nov 2024 • 3 min read
In October 2024, I partnered with Purpose After Sports, an organization focused on aiding former athletes in finding direction after their sports careers, to create an online platform that would serve as a resource hub and community space. The goal was to design a site that not only provided useful tools but also conveyed the spirit of growth and resilience athletes embody.
Concept and Design Approach
The visual direction of the site aimed to evoke motivation and encouragement, mirroring the mindset of athletes transitioning to new chapters in life. The use of bold typography and inspiring imagery reinforced the sense of determination and hope. High-quality visuals depicting teamwork, personal stories, and achievements were featured to create an engaging experience.
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Key Features and User Experience
The website emphasized accessibility and ease of use, with sections that highlighted career transition resources, mentorship programs, and personal stories from athletes who have successfully navigated post-sports careers. The clean layout and structured navigation ensured users could quickly find the information they needed, enhancing their interaction with the platform.
Building Connections
A key element of the project was the integration of community engagement tools. Features such as a blog, forums, and a newsletter allowed users to stay informed and connected. This focus on interaction helped cultivate a supportive environment, reinforcing Purpose After Sports’ mission to guide athletes through change.
The Outcome
The finished website effectively represented the organization’s dedication and provided an accessible platform for athletes seeking guidance and community. The new site enhanced user engagement and positioned Purpose After Sports as a vital resource for individuals transitioning beyond sports.
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Working with Purpose After Sports was a rewarding experience that emphasized the power of thoughtful design in supporting meaningful life transitions. The result was a platform that connected with its audience and delivered essential support for their next steps.
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