William Douglas Co.

Aaron Soto • Aug 2023 • 4 min read

I first started working with William Douglas on her coffee shops website (Case Study Coffee Lounge) and after that project was completed we started discussing the possibility of working together on a website for his personal brand. William is a woodworker and content creator who has a large following on social media. He wanted a website that would showcase his work, skills, and art pieces in a unique way that reflected his personality and style.

Project background

William had mentioned that he wanted something similar to a 'creative resume' that users could come to and learn about him and the services and products that he offers. He also wanted to showcase his art pieces in a way that would allow users to easily view and purchase them. We discussed various design options and settled on a layout that would allow for a unique and engaging user experience.

Concept and Design Approach

I ended up designing a layout that on desktop kept the main menu up on the side of the screen while the content was displayed on the right. This allowed for a unique and experience that was different from traditional website while keeping that feel he wanted where people can quickly navigate the different pages. On mobile, it was a more traditional layout with the menu hidden behind a hamburger menu but when the menu icon is clicked there is a snappy and responsive feeling animation that shows the menu.

Key Features and User Experience

One of the key features of the website is the Art for sale page. This page showcases William's and a few of his friends art pieces in a visually appealing way, with high-quality images and detailed information about the pieces. The layout allows users to easily browse through the different pieces and learn more about them. The website also includes a blog section where William can share updates, stories, and behind-the-scenes looks at his work. This feature adds a personal touch and encourages visitors to engage with the brand beyond just viewing the art.

Highlighting his YouTube Channel

Another important aspect of the website is the integration of William's YouTube channel. We wanted to make sure that visitors could easily access his videos and learn more about his work. The website includes a dedicated page for his YouTube channel, with a clean and organized layout that uses youtube embeds to give users the YouTube look and feel that they trust but from the website.

The Outcome

The final product is a visually appealing and functional website that captures the essence of William Douglas Co. The unique layout and design elements reflect his personality and style of craftsmanship, while the user-friendly navigation makes it easy for visitors to explore his work and learn more about him and his services. The website has helped to boost his online presence and connect with a wider audience.

Collaborating with William on this project was a great experience, and I'm proud of the website we created. It showcases his work in a way that is both visually appealing and easy to navigate, and it has helped to establish his personal brand online.